Search engine optimization is at the forefront of online marketing. To improve a site's Google ranking, it is important to implement both organic and paid strategies. Search engines regularly adjust their algorithms, making it difficult for marketers to follow a particular path. However, there are some basic strategies that help build a strong SEO foundation for any digital business.
Here are the top 7 organic SEO tips for small businesses.
Keyword List - Having a well-defined keyword list is always handy. Most small businesses don't pay much attention to keywords. It is important that both long and short tail keywords are targeted equally. Google Keyword Planner can help you narrow the list to the most relevant words that attract the highest traffic.
Good content always stands out - Every online marketing expert agrees that good content always pays off in the long run. Write authoritative content that provides value to the reader. A good write-up that forces visitors to spend time on a page is worth doing. Content that adds real value along with a catchy headline is sure to go viral fast.
Create meaningful URL names - URLs on pages should reflect exactly what the page is about. Keep the URLs short and avoid grammatical errors such as excessive dashes. If possible, carefully insert relevant keywords into the URL. Well-written names rank better in search engines mobile landing page.
Page titles - Titles on a page are the most exposed element of search engine optimization. In this section, Google wants to see a good overall description of the content of a page. It is inserted into the <title> tag. Use important keywords and keep the length within 70 characters.
Avoid Unethical Methods - Search engines have become very smart. Any effort to trick them or trick them will only lead to setbacks. It is known that unethical techniques such as paid links and coding tricks wipe out placements. It can even lead to removal from the index.
Traffic Tracking - Digital marketing is a constant process. To get the best results, it is important to monitor traffic statistics. The time spent on a page, traffic source, most viewed pages, etc. are some important insights revealed from the traffic data.
Cornerstones - Having 10 pages on similar services and the same keyword only confuses search engines. Instead, it is recommended to create a single page that contains authoritative content and relevant set of keywords. Merge similar pages to give the visitor a one-stop solution.
There are several tips on page optimization tips besides the ones mentioned above. Some prominent tips include writing high-quality meta descriptions, keyword variations, ALT tags, social media marketing, etc. However, these above seven points will help you create a solid foundation for your online brand building efforts.
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